You searched for: "ESOMAR Fragrance Research Conference 2005"

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Research papers

Direct olfactometry and gas ography as a tool for the dynamic semantic characterisation of fragrances?

This paper presents a new method for fragrance evaluation: Direct Gas Chromatography-Olfactometry.All tests were performed with a set of six fragrances representing the sweet and 'gourmand' trend emerging during the 1990s. A preliminary study...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Rega, Jean-Marc Sieffermann, Julien Delarue, Pierre Giampaoli
May 15, 2005

Research papers

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

This paper presents a new approach to the measurement of fragrance 'ideas' (e.g. a fragrance for today woman), based upon the fit of a visual concept to a specific fragrance idea. The features of the visual concept are systematically varied by...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton
Company: Moskowitz Jacobs Inc.
May 15, 2005

Research papers

Improving consumer fragrance testing

This paper discusses the prevalence of sniff-testing in the fragrance industry, and suggests that the over-use of this methodology, in place of home-use testing, often prevents clients from receiving the superior fragrances that they are expecting...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Ivor Shalofsky
Company: Symrise AG
May 15, 2005